Workshop: Data Mining and its Applications in Industry and Commerce
Lecturer: Prof. Gholamreza Nakhaeizadeh
Karlsruhe Institute of Technologyand former head of the Data Mining Research Department of Daimler-Benz, Germany
Who should attend: Board of Management, senior managers, IT- mangers and IT-experts
Content:
- Why Data Mining is a strategic technology for organizations?
- Examples of applications of Data Mining in:
Automotive Industry
Banking and Insurance
Health
Customer Relationship Management
Municipality
- What is Data Mining?
- Interdisciplinary aspects of Data Mining
- Data Mining process
- Data Mining tasks
- Data Mining tools
- Data Mining history
- Text Mining and Web Mining
- Data Mining as a main component of Business Intelligence platforms
- Realizing of Data Mining projects
- Optimal structure of a Data Mining team
- Critical success factors of Data Mining projects